8 steps to significantly improve your online visitors’ experience

Published:Written by: Igor Pauletič

1. Only asking your visitors who have not logged in to subscribe to your newsletter

Are you one of those companies that invites all your website visitors to subscribe to your newsletter? If we were to differentiate between those already registered and those who are not yet, we could use significantly more assertive steps asking them to apply. And you don’t need a complex marketing platform for that.

2. Progressive collection of consent and contact information

How much of your data and consents are you willing to leave on a website at once? Less and less. Visitors to your site too. What if we had a mechanism that would be able to gradually collect contact details and consents from visitors? Just the missing details. And never more than 3 things at a time.

3. Adjust your home page according to the “Last Visit” data

The average visit to each site can be expressed through the number of clicks per visit. And damn it’s hard to increase it. It’s much simpler to put together interesting content for the visitor in those first clicks. What if your home page was tailored to everyone in terms of the content read on their last visit to your site?

4. Customize your page content based on the source or reason for arrival to your page

Can you imagine marking someone’s interest in your ad that they once viewed? Or content on another page or a specific click in your newsletter. You don’t have to direct such a visitor to the appropriate landing site only once. It could be monitored by the personalised content of your site until you reach the key conversion target for it.

5. Do you lock content to visitors even after you’ve received all of their contact information and consents?

We have too. Until we asked, who exactly uses it and why. If we want to monitor the interaction of an individual with our premium content, we really do not need to burden them by re-completing the online forms they’ve already filled in. Personalisation also means that you relieve them of filling in online forms repeatedly.

6. Also, content tailored according to the location of a website visitor increases familiarity and trust.

The fact that your business is global is perhaps more important to you than your customers who is more likely to value the fact you are well represented on their local market. To speak their language. Why not highlight your local partner, local contact information, and local references. Dynamic content can also be controlled on the basis of information on where someone visits the site.

7. Each customer is looking for useful content according to his purchasing maturity. Why not get closer to them?

If you knew what kind of business relationship you were in with individual visitors to the website, would you still be showing the same content to everyone? Probably not. Why not make sure that the website is tailor-made for each visitor to highlight the content that is relevant to them according to the already read content, detected online activities, or depending on its status in the CRM or marketing automation system.

8. Your CTAs could also dynamically be adapted to each individual. Why exclude A/B testing if you can offer everyone a better option?

Multivariate testing is the basis for conversion optimisation (CRO) on the landing page. But A/B testing would exclude the minority’s preferable option if you can set the customisation rule and meet all the visitors on your web pages. Technology has brought new opportunities.

Would you like to see this in real life rather than reading the book? We would be more than happy to spend a few moments with you. I’m looking forward to setting a date for our meeting.